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Relevant Pages

The Relevant Pages section of Rank Tracker provides the information about ranked pages relevant to keywords ranked in TOP 100.

You can get information for a desired day of the selected period by hovering over the particular point on the chart.

ranking_relevant_pages

To explore the details about the website ranked pages use the table under the chart. The first column of the table represents a list of ranked pages. For each page there is data on total number of keywords bound to one of the ranked pages. On the left, next to the number, if the quantity of keywords has changed, a blue or red-colored value is presented. The shown difference is based on data comparison between the initial and end dates of the selected period.

Click the arrow under the desired page to view the more specific information. The drop-down list will provide you with keywords relevant to a particular page. Each keyword is given the exact position a website holds on a date of the period you selected.

ranking_performance_graphic

Next columns show how many of these keywords are ranked in the corresponding TOP. If you click “Column Chooser” you can also check up the values of the following metrics: Sum Search Volume, Sum Estimated Traffic Value, Average Competition, Average Keyword Efficiency Index Value, Average Cost per Click, Sum Traffic Cost, Average Number of Keywords Total Results.

ranking_relevant_pages_details

 

Sum Search Volume

Summary of search volume values of all keywords for which a page is ranked. Search Volume shows the broad match estimation of searches for a group of similar keywords.

Sum Estimated Traffic Value

Summary of ETV on all keywords for which a page is ranked. Estimated Traffic Value refers to the predicted number of page visits.

Average Competition

Average competition level of all keywords for which a page is ranked. Average Competition shows how difficult it’ll be to rank for a certain keyword. It varies from 1 to 0 with the later corresponding to the lowest level of competition.

Average Keyword Efficiency Index Value

Average KEI of all keywords for which a page is ranked.

Keyword Efficiency Index (KEI) indicates the value of keywords in terms of bringing traffic to the website.

Keyword efficiency index is measured using the following formula:

KEI = (search volume)^2 / (total number of results)

The higher the value is , the easier it’ll be to promote a particular keyword in the TOP10 of SERP.

Average Cost per Click

Average Cost per Click of all keywords for which a page is ranked. Cost per Click refers to the number of times a visitor clicks on an advertisement.

Sum Traffic Cost

Summary of traffic cost values of all keywords for which a page is ranked. Traffic Cost refers to an amount of money an advertiser would have to spend in AdWords to create an ads campaign  based on a particular keyword.

Average Number of Keywords Total Results

Average Number of Keywords Total Results is the average number of SERP results for all the keywords relevant to a particular web page.

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