The Traffic section shows an amount of visits that websites of your competitors receive. Beside the total amount of visits, separate information for each type of source is displayed. Right here you can easily compare your website's parameters with competitors' ones. Common analytical data is also presented. All data is imported from SimilarWeb.
The section provides such data as:
The total number of visitors.
The traffic from search engines.
The amount of traffic from PPC – Adwords, Bing Ads etc.
The traffic from social networks.
The information about traffic from other sites.
The average duration of visits.
The average number of page views per visit.
The average bounce rate for all users.
You can see more specific information for each parameter by clicking on the proper icon in the column. For example, the Total visits column shows you the top-5 countries which bring the biggest amount of visits.
In each cell of the table there is the value of Delta, which reflects the dynamics of change or any other parameter in comparison with the previous month. Please note that the data is usually delayed by 1 month, so, if current month is September, the data for August will be compared with July in the table. The data is updated once a month.