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Won vs Lost keywords

The Won vs Lost keywords section is designed to show you how many of keywords that were added to the project won or lost their positions, including those keywords which positions haven’t changed. The data comparison occurs between the initial and end date of the selected period, for particular search engine.

The chart gives visual display of the information:

Blue column represents quantity and percentage of keywords which positions on the selected end date are higher in comparison with the initial date.

Red column represents quantity and percentage of keywords which positions on the selected end date are lower in comparison with the initial date.

Grey column represents quantity and percentage of keywords which positions on the selected end date have no changes in comparison with the initial date.

ranking_won_lost_keywords

 

You can find more detailed information below the chart. Overall quantity and percentage of keywords are shown for each of three categories. By clicking an arrow below any category you get a drop-down list where the information about each keyword is presented. Here you can see the page that is relevant to the keyword, keyword position for the end date of the selected period and see positive or negative value in the delta column if the keyword won or lost its positions. The data comparison occurs between the initial and end dates of the selected period.

ranking_won_lost_dwtailed_view

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