The frequency of data collection in the Rank Tracker product.
The Website positions and Total results (TR) data are collected daily.
The Search volume, Competition and CPC parameters are updated monthly.
The Keyword efficiency index (KEI) and Estimated traffic value (ETV) are calculated values. They are calculated by formulas and depend on the selected date and search engine.
Delta and Keyword Dynamics are displayed automatically for the chosen date and search engine.
Furthermore, you can update the Ranking data at any time to get the real time information. It means that update of the Ranking data can affect other values in the table (except the parameters that are updated monthly).